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East African Breweries continued to lead the beer category with a total volume share of 71% in 2015, followed at a distance by Keroche Breweries with a share of 2%. Crown Beverages was in third place with a volume share of 1% in 2015.


The expected positive economic performance and wide product portfolio from which consumers can select, coupled with the large younger population as a core target segment, are all set to support beer consumption during the forecast period.

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Alcohol has become the beverage of choice for more Kenyans over the last 10 years, a new survey by the World Health Organisation has revealed.

The report says the country’s economic growth is one of the main factors that have led to the rise in alcohol consumption.

Last week, Kenya rebased its economic indicators and now ranks as Africa’s ninth largest economy.

Other factors fuelling higher consumption were aggressive marketing by alcohol manufacturers and lack of effective government control.

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